📌 Summary

Creative executive with deep experience helping drive brand transformation and storytelling through periods of rapid growth. Helped scale Salesforce’s brand as it evolved from challenger to global category leader—delivering clarity and cohesion across shifting audiences, strategies, and product portfolios. Believes B2B storytelling should be bold, human, and always in service of the business. Passionate about shaping the future of narrative through creativity, technology, and AI-powered innovation.

🚀 Core Expertise

• Brand Storytelling
• Strategic Messaging
• Creative Leadership
• Multi-Platform Content Development
• Cross-functional Collaboration
• Team Building
• Data-Driven Decision Making
• Executive Communications
• AI-Powered Innovation

💼 Experience

Vice President - Executive Creative Director

Owned the creative direction and growth strategy of the company’s 85-person in-house production studio, continually refining project management frameworks and improving team capabilities to help ensure sustainable growth during a period of rapid change.

Salesforce | 08/2017 - 09/2024 | San Francisco, CA

• Helped scale the Salesforce brand through multiple stages of hyper-growth, partnering closely with C-suite and cross-functional leadership to evolve narrative, voice, and visual systems in line with product and market evolution.
• Led creative for the company’s 85-person in-house production studio, building scalable systems and processes that aligned creative output with business goals.
• Created customer storytelling campaigns and content that elevated brand perception, increased engagement, and anchored major moments like Dreamforce.
• Integrated AI-powered workflows to enhance efficiency and content personalization.
• Expanded creative operations to meet evolving market demands, ensuring scalability while reducing production costs.
• Built strong stakeholder partnerships across marketing, sales, and product to ensure unified brand execution across every touchpoint.

Senior Director, Marketing

Helped to guide and create an industry-defining standard for amplifying customer success stories across global audiences through genuine storytelling. Empowered and engaged associates across levels of leadership and enterprise-level client partners, propelling the company’s growth to represent nearly $40B in annual revenue.

Salesforce | 06/2009 - 03/2017 | San Francisco, CA

• Led teams to create award-winning campaigns and immersive brand experiences.
• Developed content frameworks for unified brand messaging across platforms.
• Partnered with marketing and product teams to transform complex concepts into compelling narratives.

Director, Interactive

Salesforce | 03/2004 - 05/2009

• Crafted visually dynamic animations that brought Salesforce’s marketing initiatives to life, shaping the brand’s digital presence through high-impact homepage promotions.

Previous Experience

• Interactive Designer/Developer – Oracle (formerly Siebel Systems)
• Web Developer – Hornall Anderson Design Works
• Research Historian – Historical Research Associates

🎓 Education

English Literature

Duke University | 1993 - 1997