Creative Executive | Scaling Brands Through Hyper-Growth | Expert in Emotional Brand Storytelling That Drives Business | AI-Forward Creative Innovation
I’m a creative executive who specializes in scaling storytelling alongside business transformation. At Salesforce, I helped shape the brand through multiple stages of hypergrowth—evolving the narrative, voice, and creative systems as the company grew from a challenger to a global category leader.
I focus on turning complex strategies into emotionally resonant stories that align with business goals. I’ve led award-winning teams, created original content across film, campaigns, and events, and partnered closely with product, marketing, and executive teams to ensure every story serves the broader mission. I believe B2B storytelling doesn’t have to be boring. When done right, it’s clear, bold, human—and it drives results.
I’m also passionate about how AI is reshaping what’s possible in creative work. I see it as a collaborator that can help us tell deeper, more personalized stories at scale.
These days, I’m working with companies entering bold phases of growth—leaders who need a creative partner to help shape, sharpen, and scale their story.
I reside in Mill Valley, CA with my wife Tiffany and daughter Mila. When I’m not spending time with my family at the beach, I play guitar in a band and spend as much time as possible in the rivers of my native home of Montana.